Korean girls love this velvety matte lipstick trend

Credit: Vdivov / Instagram

The South Korean girls are already onto them (but, of course). And like how it is for everything they like, we find ourselves liking these velvety matte lipsticks, too.

The blurring effect is courtesy of dimethicone, a type of silicone used as a smoothing agent in pore-filling primers. Velvet matte lipsticks have more of the silicon to fill in lip lines and create a physical barrier so that pigments don't sink into dry, flaky patches.

Something that older women with thinner lips will like, too.

This story was first published in Her World’s January 2020 issue.